Jumpstart Video Production Columbus is a video production company. We are not SEO or digital marketing specialists or experts. As video producers or content creators our job is to use our expertise in videography, lighting, audio, editing and motion graphic design to execute the vision of business leaders, marketers and advertising professionals. Certainly we believe that our understanding of the principals of digital marketing add value to what we do for our clients but our true passion is the art of the polished visual. Professionals in the commercial video production industry create content that works to build brands, grow businesses, raise money for non-profits, educate, enlighten and influence change. The creative professionals at Jumpstart Video Columbus are completely focused on video production and under no circumstances would present themselves as digital marketing or search engine optimization specialists.
However…
The video production team at Jumpstart Video Production Columbus has managed, through a combination of posting good video content, endless blog writing and sheer luck, to achieve high rankings in organic search results when the key phrase “video production Columbus” is used. If we could identify exactly how we did it and be certain we could reproduce the same results for clients it would be tempting to offer SEO services. The reality is that we are not going to do that. Even as others in our industry pivoted in to becoming a “video agency” or even morphed in to a full-service digital marketing agency, Jumpstart Video Columbus has been and will always be a video production company. It just so happens that our internal efforts, our DIY approach to digital marketing has yielded some success.
On the flip side, many advertising agencies or digital marketing firms have attempted to add video production capabilities to their list of services they can provide under their umbrella. Many painful lessons have been learned by both agency owners and agency clients which resulted in a new found respect for those who were able to keep a video production business in business. Turns out running a media production studio isn’t as easy as it looks. But that topic is well beyond the focus of this blog.
The major point and take home message is that video blogs are a great way to build your online presence. We strongly believe that the video recordings we have posted talking about trends in commercial video production along with tips and tricks for better social media videos have led to our success in organic rankings. Vlogs, and video content created for YouTube, TikTok, Instagram, Facebook, LinkedIn and more have the potential to launch your product, your brand and your URL to the top spot in organic search results. For example, with consistent social media posts, blog writing and podcast style video blogs on YouTube, we have been able to push jumpstartcolumbus.com to a top spot on Google in business maps listings and organic search results.
There are a lot of talented creative professionals working in video production in Columbus. There are a number of established and well respected Columbus video production companies. Just search videographer columbus ohio or commercial videographer columbus and thirty pages of qualified professionals will be displayed. The value proposition all of us at Jumpstart Video Columbus like to present is that we understand digital marketing and the challenge of achieving a spot on page one. When we have the opportunity to pitch our services we always toss out this question. When it’s time to select the company to work with to create your video content for online marketing, why not choose a company that knows how to do it for themselves? After all, that’s probably how we landed this opportunity to connect and we would be thrilled see your business find new opportunities.
