It is by far the most asked question we get. And it is often a very misunderstood one. Most people think a video’s cost can be determined based on it’s length or runtime. But it really has more to do with the content of the video, what resources go into it, how long it takes to shoot the different parts, and how much work you as the client do that determines cost. Below are some previous blog posts I wrote that give you a good guide of what questions to ask. In SOME cases they are rambling, ha, but I think they will give you a good idea of a direction to take.
A good summary I use is this.
1. Create a rough bullet point outline of your subject. What topics will you cover and maybe a short break down of the items needed to cover that topic efficiently. Also determine who your target audience is.
2.I will also often ask that a list of “take aways” be made defining what you knowledge or actions you want the viewer to walk away with.
3. Take that list and make another one that outlines what demonstrations or visuals you will need to capture to effectively cover the topics you have.
4. Determine if any of your elements are site specific. Meaning it can only be shot in a specific location or time.
5. Look back over your list and determine the elements that at the most import or essential to your message. These will be the defining elements of your project
6. Come up with an ideal budget. Try to be realistic both on the low and high end of things. The more resources you have the better the video can be but with a little planning and ingenuity we can do a lot with a small budget.
7. Have a chat with me about the project and we can start forming a plan based on the items that need covered taking into account your ideal budget.
I am often asked what is a typical budget. And as we have discussed that is always hard to pinpoint. We regularly produce 30 second TV commercials that average $800-$1200. We also produce 2-3 minute videos that can range from $1200-$2000. But we can make a 2-3 minute video for $800 and we make 30 second commercials for $2000. The industry “average” states that you should budget $1000 per finished minute of content. And that is a good number for high end productions. However, when you are just starting out and doing a longer format video that number can be daunting. For long form projects ( 5-20 minutes) we try to keep the average closer to $500 for projects shot in the field (AKA out of the studio) and between $250 and $150 for projects in the studio. The more we plan and the more you can bring to the table the more cost effective the project can be.
I hope that gives you some insight. Give us a call today and let us know what questions you have and how we can help.