It’s a call we get time and time again. Someone looking to produce a new TV spot or marketing video. And one of the first things they ask is how much will it cost. Which makes sense. In business almost everything comes down to cost. “How much is this going to run me verses how much will this make me.” After all we’re all in business to make money and support ourselves so it makes sense. However, a better question to ask is what will it cost me to come up with a great idea? Because ideas above all are one of, if not the most, valuable thing in production. A good idea will get you some attention. But a great idea will make people remember you, call you, and in turn buy from you. No where are good ideas more important than in video production. A great idea in turn keeps people coming back to us.
So the question remains, what does a good idea cost? In some cases surprisingly little. If you have a well laid out company identity, a marketing drive, and willingness to break at least in part from your comfort zone, a good idea can sometimes take shape naturally.
Now all that said sometimes ideas take a little time and a little creative brewing to become fully formed. And with that can come added cost. But a better way to think about it is how successful these ideas can be once they take shape. Because remember the biggest objective to creating video is to make a real and lasting impression on the viewer. “Live and learn and then…. get Luvs” “The quilted quicker picker upper…Bounty” these are simple ideas that are executed well. And in turn they are memorable.
So when we’re asked “What does $xxx buy me” it can be a very difficult question to answer. With a simple but affective idea it can get you a lot. So the first step in creating a great video is understanding who you are as a company, what your core values and services are, who your customers are, and what they want to know about you in order to trust you with their buying dollars. Once you have those answers you’re half way to a great idea.