The Constant Change in Video Production
Change….The most important skill in the video industry is the adaptation to video production changes. As video producers, on any given day, we need to anticipate change. Everything is about change in this industry—from obtaining brand new equipment, to the clients with whom we work. For an individual to work in this industry properly, one must be ready for change at any given moment. This blog will describe exactly how important it is to be ready for this change, especially for the advanced equipment we use to operate.
Everyday Brings Video Production Change
Camera operators, video producers, graphic creators, audio engineers, reporters, etc. all face the same problem of change. Every day walking into the “office” is different than the previous day. However, the biggest problem of change is the advancement of new equipment. This industry is involved with one of the fastest growing technologies sectors.
I can recall a specific moment in my career while working at a news station. I came in to do my normal duties, only to find that we had training that day to learn about the new graphics machine. We had the same machine for a few years, but it was time for an update. Whether we were ready or not, it was a change that had to happen. The news station was ready to stay as up to date as possible.
Memory Card Advancements
Another instance of change I can recall was the transition from recording on Mini Digital Video Tapes to SD Memory Cards. This was a huge change. There was even a small change that happened between these inventions. The technology of a P2 card was formed, which is basically an enlarged SD card. While this technology was a huge advancement over tapes, the P2 card was quickly replaced by the SD card.
This form of change was widely accepted by the industry. It has led to a larger recording capacity on a smaller size. It is easier to carry around a handful of small memory cards rather than a bagful tapes. After capturing the footage to the SD card, importing footage also became an easier process. With a Mini-DV tape, one had to wait as what had been recorded was imported to the computer. It was almost a minute to minute process. Also, tape error was an unfortunate circumstance that happened all too often. With the SD card, it is simple. Basically, files are dragged and dropped onto a computer with a much faster upload time.
And the technology keeps advancing, which helps a video producer’s creativity and ability to build a better video in the end. It gives him more time to plan, allows him to film more of what is needed, and have one less worry while out in the field. MORE IS ALWAYS BETTER IN THIS INDUSTRY. That can be a topic for another blog!
The Learning Curve
Rarely do you see the advancement of technology become a problem within any video production or news company. The main issue we face with this change is the ability to correct mistakes. Learning any new technology comes with a learning curve. Regardless of how steep this curve is, a video producer must be ready for the changes. A term widely used in this industry is, “Ready or not, we are going live!” Whether or not the content is ready to go, the video is scheduled to be released. You MUST start the broadcast or upload the video the way it is, so it is imperative to not only learn, but to fully understand the new equipment to ensure the highest quality.
The constant progression of equipment is one of many changes for which this industry is infamous. What other kinds of changes are there? What kinds of mindsets do video producers need in order to succeed? Is change something that you are ready for in your career? My next blog will discuss these important topics to see how vital CHANGE really is.