Getting Started On a New Project
How to get started on a new video project is by far the most asked question we at Jumpstart Video Production Columbus get. On top of that, it is often a very misunderstood one. Most people tend to think a video’s cost can be determined based on it’s length or runtime. However, cost has more to do with the content of the video. For example, what resources go into the video, how long it takes to shoot all parts, and how much work you as the client do that determines cost.
Below are some previous blog posts I wrote that can help you get a good guide of what questions to ask and what to come prepared with. In SOME cases they are rambling, ha, but I think they will give you a good idea of a direction to take:
I like to use these seven steps as a great tool to use when preparing for a new video production with a company such as ours:
1. The Outline
Before starting your project, you may want to create a rough bullet point outline about your subject. What is in this outline? Topics that you want to cover as well as a short break down of the items needed. You also want to make a point to determine who your target audience is. What is the age demographic? Who’s attention are you trying to grasp? By writing this outline ahead of time, it can help future, effective decisions in the video.
2. “Take Aways”
Typically, I will often ask that a list of “take aways” be made prior to getting into details about your project. You want to define what new information you want viewers to take away from your video, along with any actions you want viewers to perform. Think about what you want the viewers to “take away” and how you can make your video memorable.
Once you have written down the points you want to leave your audience with, you now need to think of what you want to show your audience. Try to make a new list which outlines demonstrations or visuals. In general, think of what needs to be captured to effectively cover the topics you have.
4. Shooting Sites
Based on the information on your lists, you should now determine where to shoot. In particular, figure out if any of your elements are site specific. This could mean that there is a shot that needs a specific location to capture your overall vision. This could even be a specific time of the day that you would like to shoot in.
5. The Elements
Now it’s time to look back over your lists and focus on the elements of your project. Determine the most important or essential elements that will make your video memorable. These will be the defining elements of your message.
6. Determine Your Budget
You should now come up with an ideal budget for your project. Try to be realistic both on the low end as well as high end of things. The more resources you have the better the video can be. Overall, with a little planning and ingenuity we can do a lot with a small budget.
7. Discuss the Plan
Now that you have all the preperations for your project out of the way, you can now have a chat with me. We can start forming a plan based on the items that need covered which you already have listed and we can take into account your ideal budget.
What is the cost of a new video project?
I am often asked what is a typical budget when thinking of taking on a new project. Once again, this is typically hard to pinpoint.
We regularly produce 30 second TV commercials that average $800-$1200. We also produce 2-3 minute videos that can range from $1200-$2000. However, we can make a 2-3 minute video for $800 and 30 second commercials for $2000.
The industry “average” states that you should budget $1000 per finished minute of content. This can be good number for high end productions. However, when you are just starting out and doing a longer format video, that number can be daunting. For long form projects ( 5-20 minutes) we try to keep the average closer to $500 for projects shot in the field (AKA out of the studio) and between $250 and $150 for projects in the studio. The more we plan and the more you can bring to the table the more cost effective the project can be.
I hope that gives you some insight into how to tackle a new project. Preparation can help give you an ideal plan for your shoot and help determine a price that is well in your budget. Give us a call today and let us know what questions you have and how we can help. We also provide free quotes for any of your video needs!